Social/Branding/Content Strategy

As part of a comprehensive rebrand, my partner and I developed a series of tarot cards based on Secret Sandwich Society’s most popular items. Our goal was to create a conceptual framework that would concretize both the visual identity and serve as a touchpoint for copywriting and social posts. In Secrets We Trust became the new tagline and we utilized the visual elements for social collateral and merchandise. This campaign won Silver in the 2018 Richmond Ad Show.